LEADING THE WAY
Australia’s Only All Female Construction Company
Eve Constructions was born as Australia’s only all-female construction company circa 2010. Laura Madden had been working in Ireland as a tiler. On arrival in Australia she undertook a carpentry apprenticeship to upskill.
Over a glass of champagne one balmy Queensland evening, whilst discussing her friend Juanita Mottram’s frustration with hitting her head on the corporate glass ceiling, the pair decided the construction industry needed a feminine shake up.
Jumping into trades with Laura and completing her carpentry apprenticeship, Juanita joined Laura in forming Eve Constructions Pty Ltd, also trading as eve renovations. As they developed the business, working as a duo focusing mainly on renovating older homes, their attention soon turned to the lack of women’s-fit tradie workwear. For a couple of can-do girls, the answer was simple: they would design and have manufactured a range of workwear to suit women tradies everywhere. Easy!
Laura believes their unique advantages as a female construction business are largely around the ways in which they consult with their clients and their appreciated, more feminine, style of communications. “As we are very often ‘building someone’s dreams’”, says Laura, “we prioritise fully understanding our client’s vision and making sure that vision fully optimises all the potential benefits for their current and future hopes, dreams and lifestyle. Before we begin, our Structural Designer, Michelle Savoury, fully analyses the client’s needs and assists their decision-making throughout their journey, ensuring their perfect personal choices in layout, fixtures, fittings, finishes and interiors. Attention to detail in this way ensures very happy clients. They are involved in our decision-making every step of the way. From materials, through challenges and delays, we make our decisions with our clients not for our clients, so they are fully engaged in their own process. Our job is to make sure they get the maximum out of their investment for their resulting lifestyle, return on investment, and, as much as possible, their enjoyment of the process.”
“In keeping with the RePurpose leadership message of Junkies, we always prefer to renovate and renew older buildings rather than build new”, adds Laura. “We also work hard to salvage and repurpose materials and look forward to making more connections that better facilitate this process. Our mandate is to support other women of all ages into the trades as a career, working with and contributing to this end with the National Association of Women in Construction and the Women on Tools Committee, whilst lobbying government to hurry up and introduce the 11% women ruling on the frontline on all government projects, thus encouraging employers to take on female apprentices that has in the past been a major barrier to women securing entry into the trades.”